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Once we have a collective
understanding as an organization of an OLC, then we can define and
discuss the components of an OLC.
Critical Task Management is founded on the idea that
within every attainable objective or mission lies a series of tasks
much like the tracks of a railroad, which ultimately lead to a
destination or purpose. Along these tracks lie several “critical
tasks” that must be completed before the mission can continue to the
next “critical task”. Ideally, once all the CT’s have been
completed, the objective or destination is then
complete.
A clear way to
define the CTM hierarchy is through an example of a realtor selling
a house. Although the goal of the realtor is to sell many homes,
each listing would be considered the beginning of one Opportunity
Life Cycle.
The realtor may sell 50 homes in a year, which
would be defined as achieving 50 Opportunity Life Cycles.
Each OLC may be 12 critical task or even a 100. It
simply depends on how the realtor defines his or her business. For
this purpse, we will assume the realtor has 6 Critical Tasks (CTs),
which are:
_CT1-Customer Contacts Realtor to Sell
Home-This would be the start of the OLC and the point at which it is
now "on track". From this point on, the OLC is either going to be
achieved or terminated, and along the way it may or may not come
"off track".
_CT2-Realtor Agrees to
Sell Home
_CT3-Realtor Finds Buyer
_CT4-Buyer Agrees to Buy Home
_CT5-Title Company Closes Loan
_CT6-Realtor is paid for services
Again we stress the word
"opportunity" because re-defining the language used
throughout the corporate culture emphasizes the fact that although
this OLC may not be completed, perhaps somewhere along the tracks we
may encounter a situation that allows us to improve our services and
generate a better way of completing OLC's in the future. This is
what we call extra genetic
intelligence, or a process learned that provides a
solution for future problems. With the use of CTMSoftware, this
recorded solution provides us a chance to contribute to the
"Organizational Brain", which ultimately brings our
organization to life, by allowing us to duplicate our knowledge and
pass it on.
The idea is that every single task is
either completed or not completed and the result of that task is
either positive or negative to the opportunity. Once a task becomes
a risk to the OLC, it is considered “off track”. The purpose of
identifying an “off track” task is to find an immediate solution for
getting the object “on track”. If attempts have failed to get the
object “on track”, the object is then terminated.
In
our example, we may go "off track" due to the fact the buyer does
not qualify for a loan to purchase the house. A successful realtor,
who has witnessed this in the past will most likely have a solution
to get the OLC back "on track" based on his or her prior experience.
The goal obviously is to keep as many opportunities “on track” as
possible, and identify as many “off track” objects as soon as
possible.
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