Biology vs. Physics-OLC vs. OBLC,
a common term used by a college economics professor to hedge his or her comments before describing beliefs about a particular economic view is, “all things being equal” or “assuming all things remain constant”. Imagine how easy it would be to run your business if all things remained constant. Yet today, most business models are based on Newtonian Physics or “hard laws” which “assume that all things remain constant”. However, CTM is based on a biological Paradigm that assumes “all things are constantly changing.”


In order to communicate this business model throughout the organization, some basic terms must be defined.


While most organizations are happy to simply turn a profit, CTM focuses on ways to continually develop and evolve. It is this belief that is the core of understanding the difference between an objective life cycle (OBLC) and an Opportunity Life Cycle (OLC).




LC
CTM defines a "Life Cycle ” as simply the time from the beginning of trying to achieve an objective up until the objective is either achieved or terminated. A Life Cycle is a set of Critical Tasks required to achieve the outcome or desired objective. Whether it’s raising money for a charity, building a home, graduating from college, or sustaining the life of an organism. The method for completing the Life Cycle and language used to describe it is the core of CTM. 


ObLC
CTM defines an "Objective Life Cycle " as an attempt to achieve an outcome, without the monitoring, recording, communicating, accountability or psychological understanding of how the outcome is achieved...similar to sailing a ship without a compass. A common phrase associated with this is, “That’s just the way we do things, don’t ask why?”. Objective life cycles assume all things remain constant. The general feeling being, "It doesn’t matter how it is done, just make sure it gets done." 


OLC

The "Opportunity Life Cycle" differs from an Objective Life Cycle from the standpoint that it is evolutionary. It is actively seeking ways to evolve itself through the monitoring and recording of its history. Whether it is a new idea, a new process, or an entirely new OLC, CTM is a niche creator whose feedback allows you to rapidly move through generations of operations and evolve past your competition. An Opportunity Life Cycle is a set of Critical Tasks required to achieve and evolve the outcome and efficiency of any desired objective. The general feeling being, "How can we achieve our objective better"?
By redefining the language of a business' mission, we can begin to incorporate the CTM philosophy throughout the company from the bottom up. Although the two views are similar in that they both seek to achieve an objective, simply changing the language allows us to create, "Extra genetic inheritance", which is the residual effect of finding ways to evolve your business.


Extra genetic inheritance is simply the information learned from an OLC that can be applied the next time an OLC is encountered. It is the extra genetic inheritance that psychologically rewards the human capital and economically rewards the entity.